If you are not a believer is grassroots marketing by now, then we do not know what rock you have been hiding under. Many times it is not as glamorous, it does not take a huge budget, it simply takes a strategic approach to understanding your audience. I recently read the story of how Pandora’s … Continue reading »
As marketing and public relations professionals (or someone that may wear this hat), it is extremely important that you increase your business literacy. In order to have a stellar marketing and communication plan, it is necessary to have an in depth understanding of the business. Here are a few suggestions on what you can do … Continue reading »
Brand managers can learn a lot from this election! When asked what the top recognizable brands are in the United States today, one might say Apple, Coke, or even Dell. Actually, what is dominating the consciousness of most Americans at this moment is ‘The Race to the White House.’ As brand managers, it does not … Continue reading »
The popularity of sites like Pinterest and Instagram have added to the importance of visual marketing. Take this opportunity to review your brand visually. Look at the images that you are putting forth. Are the images saying what you would like them to say about your brand? It is also important to look at the … Continue reading »
Have you ever thought about the experience that your customers have when they engage with your business? One of the keys to creating a loyal customer base is to make sure that each time the customer concludes an interaction with your organization, he/she leaves satisfied. Many of us are fortunate enough to eat at nice … Continue reading »
It’s time to put what the experts say to the test! You probably hear all of the time that ‘content is king and consistency is vital.’ So, Selsi Enterprises has come up with a simple project. We are going to put out great content on a consistent basis for the next 100 days. We would … Continue reading »
Many times we see that companies get involved in the world of social media without any real direction. A business owner feels good being able to say that their company has a presence on all social media platforms. The problem is if you do not have a strategy behind what you are doing; it can … Continue reading »
Most small business owners are not thinking about their “brand narrative.” Unfortunately, it is an important piece to growing any business. If you own a business, it is important to make sure your brand is giving off the story that you would like for it to tell. Many brands are having a harder time controlling … Continue reading »
Chick-fil-A is doing customer service right! First, for those of you that are not familiar with Chick-fil-A, it is an Atlanta based quick service chicken restaurant chain. According to their website, they are the second largest operation of their kind with more than 1,615 restaurants in 39 states. In 2011, the restaurant reached $4.1 billion … Continue reading »
So, you have a lot of followers on Twitter, you have increased the number of Facebook likes you have on you Facebook business page, and your email database is growing by leaps and bounds. Has any of this translated into solid business for your company? For many, the answer is a resounding ‘NO.’ According to … Continue reading »
