Everywhere you turn, there is a marketing message. How in the world does a marketer break through all of this clutter?? I think that the key is consistent, targeted marketing. You can not leave the minds of your consumer for to long. If this is done, you leave an open door for your competitor. PDAs, cell phones, and blogs are a few of the cutting edge ways to reach those in the marketspace. Because we as marketers usually do not have the budget to reach everyone, it is important to really understand your target and go after them with all that you can muster.