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Top 10 Brands for 2009

Top 10 brands in the minds of consumers according to EquiTrend® and released by Harris Interactive for 2009:

1. M&Ms Plain Chocolate Candy
2. Hershey’s Kisses Chocolate Candy
3. Arm & Hammer Baking Soda
4. Reese’s Peanut Butter Cup
5. Hershey’s Milk Chocolate Candy Bars
6. Kleenex Facial Tissue
7. Campbell’s Soup
8. Google
9. M&M’s Peanut Chocolate Candy
10. Crayola Crayons

Notable 2009 category winners among brands measured include:

Winner
Category

DreamWorks – Movie Production Companies
Marriott – Hotels
Subway – Fast Food
KitchenAid -Appliances
Grey Goose – Beer, Wine, Liquor
Coca-Cola – Beverages
Microsoft – Software
Sony – Consumer Electronics
Visa – Financial Services
M&M’s – Foods
Kleenex – Household Products
Google – Online Organizations
Craftsman – Tools
Discovery Channel – Media Television
Hanes – Apparel
Johnson & Johnson – Health and Beauty
Neosporin – Pharma: Over-the-Counter
Speedway – Gasoline
Target – Retail Merchandisers
Valvoline – Motor Oil Oil
Southwest Airlines – Airlines
Honda – Automotive Manufacturers
Michelin – Automotive Tires
Enterprise Rent-A-Car Car – Rentals
Harley-Davidson – Motorcycles

Consistent with previous years, tobacco brands continue to fall to the bottom. Not surprisingly given the economic situation of the past year, financial service brands, particularly AIG, joined the ranks of these weaker brands on the bottom of the list.

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