Social media is an inexpensive way that nonprofits can grow in reaching their mission. As a strong supporter of many local nonprofits, we at Selsi Enterprises realize how limited resources can be when trying to balance all that needs to be done to keep the nonprofit afloat. Allow us to make a few suggestions as to why a nonprofit that uses social media can not lose:
1. Keep your volunteer engaged – Social media is a way to show the success of those that volunteer with your organization. It is also a great way to schedule and plan activities with those on your volunteer roster. This is also one of the greatest ways to get feedback from those that volunteer with your organization.
2. Tell your story – Platforms like YouTube will quickly allow you to showcase the efforts of your organization. Many in your local community will not realize of your hard work unless you let them know. Telling your story is the best way to keep donations coming in all year long.
3. Fundraising campaigns – What better way to allow people to donate to your organization than in an online format. Your audience can watch the total rise, encourage others to donate, and share their reason for donating. Social media should one tool that you use in your fundraising campaign.
Building a successful social media campaign is not just watching your ‘likes’ on Facebook rise, but engaging your audience by using a variety of tools. Social media is one, inexpensive tool that should not be ignored by nonprofits.