Home » Branding » Brand Narrative: What is your story?

Brand Narrative: What is your story?

Most small business owners are not thinking about their “brand narrative.” Unfortunately, it is an important piece to growing any business.  If you own a business, it is important to make sure your brand is giving off the story that you would like for it to tell. Many brands are having a harder time controlling their narrative now that social media is in the picture.

Your challenge for today is to look at all of the places that you have a brand presence.  If you personally are attached to your brand, then you will also need to look at what your personal brand is saying about your organization.  Here are a few questions to guide you on your efforts of reviewing your brand narrative:

  1. Is my message consistent?
  2. Is my message conveying what I would like for it to convey?
  3. Does the brand narrative help me to reach my goals and objectives?
  4. What are the top 3 messages that I need to convey in my messaging?
  5. Can I make the necessary changes in order to improve my brand narrative?
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: