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Expand Your Business Literacy

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As marketing and public relations professionals (or someone that may wear this hat), it is extremely important that you increase your business literacy. In order to have a stellar marketing and communication plan, it is necessary to have an in depth understanding of the business.

Here are a few suggestions on what you can do to learn more about the business that you are in:

1. Understand the hierarchy. Who reports to whom and who makes what decisions.

2. How does your organization make a profit? Which products or services have the largest profit margin?

3. What is the length of time it takes to turn a profit in your organization?

4. What are the short and long term goals of your company?

5. How can you add value to the organization?

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