Interesting use of Snapchat!
The company used the photo-sharing platform, which has yet to launch a formal advertising or brand program, to run a Valentine’s-themed campaign in NYC.
“We noticed that teenagers, our core demographic, were flocking away from Facebook,” said DoSomething’s Colleen Wormsley. “But they love Snapchat.”
DoSomething first signed up for a Snapchat account in November of 2013, with Bryce Mathias in charge of the channel. The company alerted their Twitter following that they now had a Snapchat account, and simply waited for requests to come in. Mathias, a male model, mostly sent selfies to new friends making goofy faces.
The team learned that they received more response snaps during school days, so Mathias began setting aside a block of time just before lunch to…
View original post 289 more words