Home » General Nugget » Dosomething.Org Taps Snapchat For Teen-Centric Valentine’s Campaign

Dosomething.Org Taps Snapchat For Teen-Centric Valentine’s Campaign

Interesting use of Snapchat!

TechCrunch

Dosomething , a not-for-profit focused on making volunteer work and social change exciting to people under 25, is going after its key demographic where they’re comfortable: Snapchat.

The company used the photo-sharing platform, which has yet to launch a formal advertising or brand program, to run a Valentine’s-themed campaign in NYC.

“We noticed that teenagers, our core demographic, were flocking away from Facebook,” said DoSomething’s Colleen Wormsley. “But they love Snapchat.”

DoSomething first signed up for a Snapchat account in November of 2013, with Bryce Mathias in charge of the channel. The company alerted their Twitter following that they now had a Snapchat account, and simply waited for requests to come in. Mathias, a male model, mostly sent selfies to new friends making goofy faces.

The team learned that they received more response snaps during school days, so Mathias began setting aside a block of time just before lunch to…

View original post 289 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: