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Messaging Is A Winner-Take-Some Market

TechCrunch

Editor’s note:   Anamitra Banerji is a partner at Foundation Capital where he focuses on investing in startups in the consumer and marketing technology sectors, including Kik, where he is an investor and sits on the board. He was the 30th employee and first product manager at Twitter, where he helped start Twitter Ads from scratch.

If you are anything like me, you use multiple messaging apps on a daily or weekly basis – and you use them for more than just texting. My colleagues, friends and family all prefer different apps, and I use each app in a different way. And even though some messengers are more dominant in specific geographies (e.g. Kakao in South Korea), I don’t think messaging is necessarily a winner-take-all market.

Yes, many believe that ultimately we will all latch on to one or two key messaging apps and that economies of scale will drive consolidation…

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