This will be big for the small business owner.
Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re nearby. Soon, brick-and-mortar businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers. These new Local Awareness ads will be available for US business owners in a few weeks, and around the globe in the next several months.
Hyper-local advertising has been a long time coming for Facebook. Way back in January 2011 it acquired Rel8tion, which did this kind of ad targeting. Then in June 2012, VP Carolyn Everson hinted that location-aware phones could one day power hyper-local Facebook ads, and I wrote about how they could work…
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