It’s amazing what you can do with mobile technology. Brands need to make sure that they are mobile optimized.
This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.
By Kate Taylor, Entrepreneur.com
Square wants to make getting coffee so easy that customers can enter a coffee shop, grab a piping hot latte ready for pick up, and then turn around and leave without stopping to pay.
The mobile payments company is rolling out a new feature in its food-pickup app Order that aims to eliminate the hassles of getting coffee: standing in line, waiting for your order to be completed and paying. Essentially, the updated version allows customers to order coffee on their phones and show up at the coffee shop anytime in the next 24 hours, expecting their order to be ready and fresh.
The key to this ease in ordering is “arrival prediction.” The feature uses first-to-market tech to alert baristas when a customer who has ordered a drink on…
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