Google’s Chief Financial Officer Patrick Pichette wasn’t too optimistic about the future of Google Glass on today’s Google earnings call for Q4 2014. The executive took some time to highlight the project as an example of when Google is willing to take a step back and rethink something that isn’t working out, even when they’ve made a considerable investment in the tech.
“When teams aren’t able to [leap] hurdles, but we think there’s still a lot of promise, we might ask them to take a pause and take the time to reset their strategy, as we recently did in the case of Glass,” Pichette said. “[A]nd in those situations where projects don’t have the impact we hope for, we do take the tough calls, we make the decision to cancel them, and you’ve seen us do this time and time again.”
Google discontinued the Glass Explorer program back on January…
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