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Why You Should Care About Live Streaming

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Live streaming apps are now a hot topic of discussion when it comes to brand promotion, sales, and information sharing. Although live streaming is not new, this is the first time in history that the technology has taken off at this pace.

So, WHY is live streaming so popular?

Many attribute the success of the popularity of live streaming to the increased usage of mobile devices.  At this moment in time, it seems to be the perfect storm for the world of live streaming. An app like Periscope can easily help a brand close the gap on the ‘Know Like and Trust’ factors that weigh in on a consumers purchase decision.

Here are a few reasons why we love live streaming as a communication tool:

  1. Instant feedback – the consumer can have a conversation with “the brand” and feel like they have a connection with this entity that they love
  2. Speed of information sharing – The number of people on each of the live streaming platforms continues to grow. This is occurring so much that meteorologist and city officials are now using the app as another means to share “crisis” information.
  3. Reach – The platforms are global in reach without having to pay global fees for telephone use.

Many brands are not sure just what it is they need to do as they decide to step in to the waters of apps such as Periscope, Meerkat, and MeVee. Although there are brands that have dabbled in the world of live streaming, there are so many that are scared to take the risk.

Our advice to brands that are on the fence about live streaming:

  1. Take a look at what brands like Harley Davidson, Target, and BMW are doing on the platform.
  2. Determine the comments may come up in the chat.  Decide early on how you want your broadcaster to handle responding to comments.
  3. Blend your live streaming strategy into your normal communication strategy.
  4. Just do it! We promise you it is not as bad as you may think.
  5. Attend the 1-Day Live Streaming Intensive presented by Live Video Campus. http://bit.ly/LiveVideoIntensive

Scope Day Atlanta is coming – Jan 23

Scope Day Atlanta Jan 23, 2016

You may have heard that Selsi Enterprises is putting together an event titled Scope Day Atlanta. This event will be the first of its kind for any city to participate in around the world.  This is an event that will take place on Periscope and will highlight all of the great elements of the city of Atlanta and surrounding areas.

Scope Day was founded by a gentleman in Taiwan named Mike Lin. In a matter of 30 days, he pulled off a Scope Day that allowed people to travel around the world via their mobile devices on the app Periscope.

Here are some details about what took place on the original Scope Day:

  • Take a look at that scopes that were captured using the hashtag #ScopeDay via our partner Katch.
  • Here is a look at the press release that went out for Scope Day.
  • Recent press coverage – Australia and Adweek

The potential for Atlanta to be on a world stage with this effort is huge! This event will garner the attention of people globally and introduce them to a piece of Atlanta that they may not have seen.  From athletes to authors, the broadcasters in this event will be amazing.

If you are live streaming and you live in Atlanta, be sure to join our Facebook group titled Atlanta Live Streamers.

Stay tuned for additional details on Scope Day Atlanta.

 

Are you Live Streaming in Atlanta?

Live streaming platforms are all the rage at the moment. In Atlanta, we know that there are a lot of you that are live steaming some great content. It is our hope that we can pull our live streaming community together. By coming together, we can help each other grow in our streaming capabilities and support each others streams. You never know, you may find someone that may make a great business partner on an upcoming project.

If you are streaming in Atlanta, be sure to sign up for our eNewsletter, PR World. Also, jump over to Facebook and join our group titled Atlanta Live Streamers. Here, you will be able to keep up with the latest information on upcoming meetups and live streaming news.

Spread the word!

#PeriMeetUpATL Scheduled for October 15th

Streaming media on tablet PC

Atlanta is a major hub for those that love to scope.  In an effort to bring us all together, we are scheduling a variety of meetups. Although these first two will be at Shula’s, there are plans to meet at different locations around town.  There are also plans to scope different events.

Please help us to spread the word. As we learn what each other enjoys scoping about, we will better know how to help each other out.

Periscope and other live streaming tools are AWESOME for business!  As we grow in numbers, there may be interest from large and small brands to use our skills.

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Top 14 Industries that Can Benefit from Live-streaming

Friends making selfie. Two beautiful young women making selfie

Live-streaming is all the rage now in social media. In our opinion, it is a true game changer.  Live-streaming give you the ability to have your own television station in the palm of your hands. Right now, there are two live-streaming apps that are garnering a lot of attention – Periscope and Meerkat. Each of the apps have great features. Currently, our preference is Periscope and we will write about that in another post.

Today, we want to share with you 14 industries that could really move the needle on anything from raising brand awareness to increasing sales by using one of the live-streaming apps regularly. Here is our list in no particular order:

14. Consultants

13. Musicians

12. Retail store owners

11. Restaurant owners and chefs

10. Travel

9. Realtors

8. Health and wellness

7. Photographers

6. Fashion & beauty stylist

5. Authors

4. Journalist

3. Actors

2. Event planners

1. Educators

What industries would you add or delete? Leave us a comment below to share your top industries that could benefit from live-streaming. We will be diving a little deeper in to this topic on our upcoming scopes this week. Follow us on Periscope and Meerkat at @Selsi_Ent .

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