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Live-streaming is all the rage now in social media. In our opinion, it is a true game changer. Live-streaming give you the ability to have your own television station in the palm of your hands. Right now, there are two live-streaming apps that are garnering a lot of attention – Periscope and Meerkat. Each of the apps have great features. Currently, our preference is Periscope and we will write about that in another post.
Today, we want to share with you 14 industries that could really move the needle on anything from raising brand awareness to increasing sales by using one of the live-streaming apps regularly. Here is our list in no particular order:
12. Retail store owners
11. Restaurant owners and chefs
8. Health and wellness
6. Fashion & beauty stylist
2. Event planners
What industries would you add or delete? Leave us a comment below to share your top industries that could benefit from live-streaming. We will be diving a little deeper in to this topic on our upcoming scopes this week. Follow us on Periscope and Meerkat at @Selsi_Ent .
Let’s start with the trailer that introduced the concert.
Originally, this was never intended to be turned in to a real movie. But, it was done so well that fans have actually ‘demanded’ that the duo create a full movie out of the idea that was created in the trailer. Don’t you wish your random ideas would turn into something profitable where you never intended to earn a profit. Currently, this video has received almost 8.9 million views on YouTube.
Next, the apparel….
The ski mask worn in the trailer are now carried out as a theme throughout the show. As a marketer, the consistency of the look that they have developed throughout the entire show is the key to branding. People have a tendency to want to veer from the brand look and feel, but when you stick to that which you have created the results can be epic.
The dollars and cents…
Mr. & Mrs. Carter have not only generated a lot of money for themselves, but they have also created a lot of cash flow for the cities that they have paid a visit too. In Atlanta, there were 50K+ people in attendance. That means many of the people went out to dinner, purchased new outfits, and bought other items that they may not have normally purchased if a concert of this size was not coming to town. Also, because the concert was not going to all major cities, you had a lot of people in hotels. There was money spent by concert goers inside and outside of the city limits.
Many say that the Cater’s marriage is one the rocks. Who knows if this is true or not, but it sales a lot of magazines and causes people to tune in to news segments that theymay not normally tune in to. I have to admit that I am guilty of paying attention to what is being said about the Carter’s. All in all, they had some flirty moments during the concert and I am hoping that it means that none of the rumors are true. But, Beyonce did have a lot of passion when she was singing the song below.
The marketing nuggets…
There are always some take a ways that you can apply to business. From this, I would suggest the following:
1. Market your own way – The trailer to the concert was such a huge hit that it is now set to become a movie. How cool is that!?!?
2. Consistency in your brand – From beginning to end, you know when you are seeing something from the OTR tour. Mimic that approach in your own business.
3. Strive for reaching new levels – It was decided early on (against the suggestions of many naysayers) that this tour would be a stadium tour only. They stepped their game up from arenas and moved in to stadiums. Take your business to stadium status this year! Don’t waist anymore time being mediocre.