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Live streaming apps are now a hot topic of discussion when it comes to brand promotion, sales, and information sharing. Although live streaming is not new, this is the first time in history that the technology has taken off at this pace.
So, WHY is live streaming so popular?
Many attribute the success of the popularity of live streaming to the increased usage of mobile devices. At this moment in time, it seems to be the perfect storm for the world of live streaming. An app like Periscope can easily help a brand close the gap on the ‘Know Like and Trust’ factors that weigh in on a consumers purchase decision.
Here are a few reasons why we love live streaming as a communication tool:
- Instant feedback – the consumer can have a conversation with “the brand” and feel like they have a connection with this entity that they love
- Speed of information sharing – The number of people on each of the live streaming platforms continues to grow. This is occurring so much that meteorologist and city officials are now using the app as another means to share “crisis” information.
- Reach – The platforms are global in reach without having to pay global fees for telephone use.
Many brands are not sure just what it is they need to do as they decide to step in to the waters of apps such as Periscope, Meerkat, and MeVee. Although there are brands that have dabbled in the world of live streaming, there are so many that are scared to take the risk.
Our advice to brands that are on the fence about live streaming:
- Take a look at what brands like Harley Davidson, Target, and BMW are doing on the platform.
- Determine the comments may come up in the chat. Decide early on how you want your broadcaster to handle responding to comments.
- Blend your live streaming strategy into your normal communication strategy.
- Just do it! We promise you it is not as bad as you may think.
- Attend the 1-Day Live Streaming Intensive presented by Live Video Campus. http://bit.ly/LiveVideoIntensive
Periscope has presented many benefits to those that take advantage of the power of live streaming. From humanitarian work to increasing profits, we now have the ability to take our efforts globally. Recently, the team at Selsi Enterprises was discussing how great it would be to bring entrepreneurs together on a regular basis to talk about the good, the bad, and the ugly of entrepreneurship.
We presented the idea to Parachute TV on Periscope and a few months later, we got the green light to bring the show to life. Our first show went great and the numbers were great for our first time on their channel. We had a quiet audience in the background, but hope to bring our audiences in to the discussion. The mission of the show is for entrepreneurs to help other entrepreneurs reach their full potential.
We did a lot to prepare for the show from checking the lighting to prepping the guest. We also did a little prepromotion for the show. Prepromotion is one of this most important task to do when launching an effort like this one. Your followers may not realize what you have planned and may miss being there for the live broadcast.
I am not going to spoil the content that you are going to see in the video, but feel free to comment about additional information that you would have asked our guest. These seasoned entrepreneurs are open to sharing all that they have learned along the way.
Thank you to our friends at Sis and Moon’s for letting us come in to their space. Follow Sis an Moon’s on all social media platforms from their website www.sisandmoons.com.
You may have heard that Selsi Enterprises is putting together an event titled Scope Day Atlanta. This event will be the first of its kind for any city to participate in around the world. This is an event that will take place on Periscope and will highlight all of the great elements of the city of Atlanta and surrounding areas.
Scope Day was founded by a gentleman in Taiwan named Mike Lin. In a matter of 30 days, he pulled off a Scope Day that allowed people to travel around the world via their mobile devices on the app Periscope.
Here are some details about what took place on the original Scope Day:
- Take a look at that scopes that were captured using the hashtag #ScopeDay via our partner Katch.
- Here is a look at the press release that went out for Scope Day.
- Recent press coverage – Australia and Adweek
The potential for Atlanta to be on a world stage with this effort is huge! This event will garner the attention of people globally and introduce them to a piece of Atlanta that they may not have seen. From athletes to authors, the broadcasters in this event will be amazing.
If you are live streaming and you live in Atlanta, be sure to join our Facebook group titled Atlanta Live Streamers.
Stay tuned for additional details on Scope Day Atlanta.
OMG, the BUY button is in full effect on Pinterest Now! This can be a game changer for small and mid size brands. This gives smaller brands the ability to play along right beside the larger, more well known brands. Take a look at their introductory video:
Leave comments below once you have had an opportunity to try this out. We are looking at the payment options and comments that consumers are making about the new feature. We will be sure to update you on our findings. We also have a scheduled Periscope coming up about this topic.
During the month of May, we are reviewing apps that can assist in business productivity. Enlight is one of the first apps that we decided to dive in to because visual storytelling is so important to incorporate in to your communication strategy. Visual content in social media is even more important now than it was even a few years back. Millions of dollars are still spent on billboards, commercials, and print ads that no one is paying attention to anymore. People skip ads, tune out billboards, and do not pick up the newspaper as much as they used to.
“Nothing like Enlight exists on the market. In addition to upgraded versions of existing tools, Enlight offers new features that, until now, were only seen on desktop editing software, if at all.” said Zeev Farbman, CEO and Co-Founder of Lightricks.
As a small business owner or the director of a corporate communication department for a Fortune 500 company, it is vital to get your message in front of your target audience at the right time in their preferred method of communication. Developing ways to make your messaging visual can set you apart from your competition and help you actually catch the attention of individuals that need to hear your message, know that your brand exist, or be informed about what is going on within the organization.
Enlight can help even the novice take their images to the next level. The tools are explained very well in the tour that they have set up within the app. We do think that you have to have some knowledge surrounding photo editing tool terms in order to hit the ground running with the app. This should not deter the person that is not familiar with the terms. This individual should just
Here are the highlights of our review:
- Enlight is available worldwide exclusively through the App Store in the Photo & Video category for $3.99.
- This is perfect for the novice interested in improving the quality of their images.
- The user interface is very easy on the eyes and makes the experience enjoyable.
- We did not experience a lot of crashing with this app.