Home » General Nugget » Facebook’s Mobile Tipping Point: 48% Of Daily Users Are Now Mobile-Only, Instagram’s Blowing Other Social Apps Out Of The Water

Facebook’s Mobile Tipping Point: 48% Of Daily Users Are Now Mobile-Only, Instagram’s Blowing Other Social Apps Out Of The Water

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TechCrunch

The word “BlackBerry” did not come up during Facebooks Q3 earnings conference call yesterday, but you can see why such a crazy idea like the social network buying the beleaguered handset maker might have a sliver of plausibility to it. The company is moving closer to a tipping point where mobile usage and revenues will soon be outweighing that of desktop, and although Zuckerberg has ruled out the so-called “Facebook phone,” you never know how the company may want to capitalize on its mobile muscle in the future.

CEO Mark Zuckerberg today noted during the company’s earnings call that 48 percent of users on a given day are only accessing it from mobile. That comes as nearly half — 49 percent — of the company’s advertising revenues, its key revenue driver, now come from mobile ads. That means nearly $890 million in Q3 was made from Facebook’s different…

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